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Privacy Policy

Last updated: 7 September 2026

This policy describes how Adorable AB processes personal data when you visit adorable.se or send a contact or meeting request.

Data controller

Adorable AB, Swedish organisation number 559095-2122, is the data controller. Contact peter@adorable.se with questions or to exercise your rights.

Data we process

  • Contact and meeting requests: name, email address, type of enquiry, selected interest, optional industry, suggested times and your message.
  • Website: basic technical information and anonymised usage statistics.
  • Client relationship: contact, contract and invoicing information needed to deliver and administer an engagement.

Purposes and legal bases

Contact data is used to answer enquiries, prepare a possible engagement and communicate in an existing client relationship. Depending on the situation, processing is based on steps before a contract, performance of a contract, a legal obligation or Adorable's legitimate interest in operating and developing the business.

Service providers

  • Vercel hosts and delivers the website and may process technical traffic and security information.
  • Umami Cloud provides website statistics. It is configured without cookies and Umami describes the service as not automatically collecting personal data.
  • Web3Forms processes contact-form data and forwards it to Adorable. According to its documentation, processing uses US infrastructure and server logs may be kept for a limited period.

Adorable does not sell personal data. Data is shared only when needed for these purposes, to comply with law or to protect legal interests.

Transfers outside the EU/EEA

Some providers may process data outside the EU/EEA. Where GDPR applies, Adorable will use an applicable transfer mechanism, such as an adequacy decision or standard contractual clauses.

Retention

Data is not kept longer than needed for its purpose. A routine enquiry is deleted or anonymised when it is no longer needed. Records connected to a contract, accounting or a legal obligation may need to be retained for longer.

Cookies and analytics

Adorable does not use advertising cookies on the website. Umami analytics is cookieless. External services you visit through a link apply their own choices and policies.

Your rights

Where the conditions are met, you may request access, correction, deletion, restriction or portability and object to processing. Contact peter@adorable.se. You may also lodge a complaint with the Swedish Authority for Privacy Protection, IMY.

Provider policies

Changes

This policy is updated when website data processing or applicable requirements change. The current date is shown above.